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Beyonce Knowles

The Beyonce Experience

Project Details:
Event Production & Promotion

Higher Awareness of the Beyonce Brand
& Sold Out Venues

The Beyonce Experience

The Beyonce experience was the second world tour by artist Beyonce which toured over nintey seven (97) cities and six (6) continents. In 2007 we worked side by side to create an experience that generated brand awareness for the Beyonce brand, House of Dereon, Giorgio Armani, Versace and B'Day album. In the year 2007 The Mirza Agency helped magnify her brand’s presence with the goal to further enhance album sales and Tour awareness with The Beyonce Experience party. Beyonce's CD “B'Day” went on to be to sell over eighteen (18) million albums worldwide as well as winning a grammy and world music award.
  • Produced an effective Radio station schedule
  • Produced/Designed Concept of event and Ads
  • Contracted venue and set ambience
  • Party Promotion via databases and ad implementation
  • Contracted Local & Corporate Sponsors
  • Set up regional viral campaigns
  • Conducted price point research
  • Extra: Body Painted Models & Ambience Decor
  • Catered to Thousands of attendees while enhancing the Beyonce Brand
Get Me Bodied
Get Me Bodied
Dangerously In Love
Dangerously In Love
Naughty Girl
Naughty Girl
Beyoncé Tour book 2007
Beyoncé Tour book 2007


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