So Far Gone Tour
Aubrey ‘Drake’ Graham broke onto the mainstream scene with his notable mixtape So Far Gone. With 20,000 downloads only 2 hours before the album’s release MTV dubbed it 2009’s Mixtape of the Year. The Mirza Agency along with Ark Concert Group set the scene for his So Far Gone college/House of Blues tour. This collaborative effect helped in the journey to create a demand for the Hip Hop brand known as Drake.
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| Say What's Real |
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| Drake Backstage View |
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Methodology
- Designed College promotional & viral marketing campaign strategies via database marketing & ad implementation
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